7 SEO Strategies to Grow Your Business and Increase Conversions

by Dec 5, 2020SEO

Keywords to optimize the article for: grow your business, increase conversions through SEO, business strategies, increase sales

Optimizing content for SEO can help your business rank higher in the SERPs. Doing it correctly can lead to increased traffic and more conversions. With SEO, you can grow your business and build credibility in your niche market.

Getting an SEO website audit is imperative as it would tell you whether you’re doing SEO right and what you can do to effectively grow your traffic. Below are SEO strategies that can get you to the top of Google’s search engine results. 

1. Craft High-Quality Content 

As a search engine, Google strives to provide the best solutions to search queries or keywords. To achieve this, they scour the web for high-quality content that satisfies a query. If you google Content Marketing tips, Google will give you a list of high-quality webpages that talk about content marketing tips. If you want to rank higher in the SERPs, publish comprehensive and evergreen content consistently and Google will reward you.

Consider publishing long-form content over shorter blog posts as they rank better. To maximize exposure, ensure that all webpages are optimized for SEO. Focus on a primary keyword and use LSI or related keywords in the content. Meta descriptions must contain the primary keyword to get better rankings. 

Fresh content may also impact rankings so it’s imperative that you constantly update old posts. Write about hot topics or recurring events, is possible. Check social media and find out what’s trending in your industry and write about it. You can also explore Quora and what people are asking. Also, when you understand what your target market wants — you can craft content that will draw them in. As a result, you get better rankings in Google. 

2. Speed Up Your Site

Website speed is critical for success. Slow pages can discourage users to fully explore your site. The recommended load time is 2 seconds or less — it shouldn’t take more than that. Most users will abandon sites that take too much time to load and they will think that it’s not a trustworthy site. 

To improve speed, get rid of plugins that are not useful to you. All non-essential elements must be removed from your site. Images may also slow down site speed so it’s best to scale images in their appropriate sizes. Morever, test your website’s speed and resolve all issues. Otherwise, you may lose conversions. 

3. Publish Video Content

Video marketing can help with website traffic. Cisco even forecasted videos will make up 80% of traffic in 2021. If you want to attract more users to your site, focus on publishing engaging video and optimize them for SEO. Include primary keywords in the video’s title and description for more visibility. Keep in mind that YouTube is the second most visited site after Google – you can increase sales when you also optimize videos for YouTube.

4. Link to Authoritative Sites

Link building can send trackable traffic and it will make your website trustworthy and valuable. Linking to high-quality sites can also help with inbound links. A good practice is to encourage them to link back to you for more website traffic. When you publish a new article, don’t forget to reference a trustworthy site to improve your rankings. You can also include relevant studies or statistics to back up your claims. This would give you more credibility and eventually help you become a thought leader in your niche. Doing this leads to getting higher rankings in the SERPs. 

5. Launch a Mobile-Friendly Website

Beginning in March 2021, Google’s algorithm will not consider your site’s mobile version as the primary version. While your desktop can still be used, your rankings may be negatively affected. If you do not have a mobile version of your website yet, now’s the time to work on it. 

By 2021, mobile e-commerce is expected to grow too – in fact, it will account for more than 50% of the total sales. Keep this in mind if you want to skyrocket conversions. Also, do make sure that your mobile site has a responsive design for user experience is huge with Google. Regardless of the user’s device, your HTML code must have the same URL for both desktop and mobile. Most importantly, it should be compatible with all devices including tablets. 

6. Put Web Analytics in Place

The only way to find out whether your marketing efforts are paying off or not is to measure your SEO performance. Reporting and analytics are important elements of search engine optimization as it helps you evaluate and improve your business strategies. With Analytics, you’ll know which content has the most or the least visits, and which keywords you need to focus more on.

Knowing what your business goals are can help you find out which KPIs you need to focus on. Google Analytics or Google Search Console can help. 

7. Utilize Social Media

Social media may not directly affect SEO rankings but it will increase traffic to your site and build brand awareness. Like Google, Facebook or Twitter is also a search engine. If you constantly post about SEO on Twitter, a user may discover your SEO-related posts. Also, it is likely that your customers would search for you on Facebook or Instagram to see whether you have a good presence on social media. 

To build a huge following on social media, publish useful content and encourage users to engage with you. You can also consider hosting contests to get more likes or shares. 

Keeping up With SEO Trends

If you can get it right, you can increase conversions with SEO and grow your business. However, it’s important that you update yourself with changes to Google’s algorithm and adjust accordingly. Working with professionals that are highly adept with SEO can immensely help your business too. Get in touch with us so we can discuss what your business goals are and what solutions would work best. 

Ian Montgomery

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